Dreams and Goals, Part 1

“A definite purpose is the starting point of all achievement.”
-Napoleon Hill
I realized early on in building my organization that individuals who had a “why” for building their USANA business, had a much greater chance of reaching the financial benchmarks they’d set for themselves. In fact, I believe having a “why” is more important than knowing “how”. I’ve watched various leaders in USANA use completely different methods, tools and systems to build their businesses. It seems that if you have a “why” that’s big enough, you can figure out the “how.”
Have you ever been labeled a dreamer? I have and frankly, I consider that label the highest of compliments. Dreams allow us to envision future realities. If our dreams are aligned with the values of our heart, they create the desire necessary to fuel massive action. With enough energy and passion, what some might consider impossible dreams can become inevitable realities.
Your dream, the underlying reason you are willing to spend time, energy and money building your USANA business, is what I call your “Ultimate Why.” Sometimes it’s hidden deep in your psyche but if you’ll give some serious thought to this assignment – really ponder your answers, it will come to you.
David Bach, in his best-selling book, Smart Women Finish Rich, outlines an assignment he gives his clients – Building a Values Ladder. This assignment helps him determine why his clients want to be wealthy. On the first rung of a ladder his client writes down the answer to the question, “What’s important about money to you?” He then takes each answer and continues to ask, “what’s important about ______ to you?” Mr. Bach continues climbing the rungs of the imaginary ladder until his client formulates their ultimate reason for becoming wealthy.
I read this book over a year ago and was struck by how closely Mr. Bach’s exercise resembled my interview process in helping USANA distributors determine their “why.” I’d never thought of using an imaginary ladder but I do continue asking questions until I get to something I feel is at the very essence of their being. Let me give you an example:
Q: Why do you want to build a USANA business?
A: Because I want to become financially independent.
Q: And what would it mean to you if you never had to worry about finances again?
A: I wouldn’t have to commute to my job and work day in and day out to increase my boss’s net worth!
Q: So if you didn’t have to go to work every day, what would you do with your time?
A: Lots of things! I’d spend time with my children, work in my garden, enroll in a class.
Q: Really? That’s interesting. What would you like to study?
A: Gardening. I’ve always wanted to spend more time outdoors – planting, growing, landscaping. My children enjoy it too. To them, gardening means they get to play in the dirt! I feel such peace when I’m working the earth with my hands. And roses…I adore roses. Their beauty calms me. In fact, I’d love to have my own rose garden.
Q: Wow. That sounds therapeutic and well as beautiful! What if you did have the time and know-how to grow gorgeous roses? Is there some way you could attach a value to that desire? How could you use that talent to make a difference?
A: Actually, I live very close to Scripps hospital and I know they’re looking for volunteers. Wouldn’t it be wonderful if I could take bouquets of roses to the patients who needed some cheering up? Maybe I could even take my oldest daughter along.
This USANA distributor’s “Ultimate Why” is having the freedom (time and financial) to do something she loves (growing roses) with someone she loves (her children) and enriches her own life as well as the lives of others (hospital patients) by sharing her talent.
ASSIGNMENT: Create Your Own “Ultimate Why” Ladder
For this assignment please don’t list specific monetary or time goals – such as: I want to be making $1000.00 per month by April 2010. Setting specific goals and creating a time frame for reaching those goals will be covered in Part Two. For now, focus on your ultimate dreams and desires – and if possible, attach a value to that top rung of your ladder.
Are you ready? Imagine we are sitting across from each other at a round table. On the table is a sheet of paper containing a blank “Ultimate Why” ladder. We’re going to use it to help you determine why you’re building a USANA business.
  1. Start by drawing a very simple ladder on a blank sheet of paper – just two vertical lines about eight inches long with six or seven horizontal rungs.
  2. Relax and collect your thoughts. I want your answers to reflect your innermost desires, not what you think I – or anyone else – wants you to feel.
  3. Start with the first basic question: Why do I want to build a USANA business?
  4. Write your answer on the bottom rung of the ladder. Remember that we’re looking for basic dreams and desires, not specific monetary goals. To give you a personal example, on the first rung of my ladder I wrote, “Self-Sufficient Security.”
  5. On the second rung going up your ladder we need a little more perspective on that first desire. The desire you write down probably means different things to different people – or maybe even different things to you at different times in your life. This is getting a bit personal but just to give you an idea…when I asked myself why it was so important to me to be self-sufficient and to have financial security I wrote on my second rung: “I want to be able to take care of my own needs and wants without asking permission from anyone.”
  6. Continue climbing your “Ultimate Why” ladder, filling in your answers as you go. Think deeply about each answer. When I did this exercise myself, I found that rarely was the first thought that popped into my head the most important “why” that needed to be listed on the rung of the ladder. I had to dig deep!
  7. You’ll know you’ve completed this assignment when you can’t think of anything more important than the last “why” you wrote down. And hopefully, that last rung of the ladder is more about “being” than about “having” or “doing.” Your final “why” is the number one reason you are making whatever sacrifices are necessary to build your USANA business. This is your “Ultimate Why.”
Congratulations! You’re well on your way to securing your own success. And even more importantly, you’re well on your way to living a life of significance.

USANA’s Top Earner and 10-Star Diamond Director

(800) 238-9679

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