TECHNIQUES OF THE TRADE – TOUCH
By Collette Larsen
You’ve secured an appointment. You’re ready with the USANA flipchart, our Health & Freedom Newspaper or the H&F PowerPoint presentation. But how do you connect so this powerful information actually gets through to this potential business partner? Are there specific things you can say or do during your hour or so with this person that will help them get to “yes?”
Hopefully you’ve learned it’s more important to lead with the person than it is to lead with the product or the business. Every presentation should be tailored to your prospect based on his or her needs and desires; however the basic information you share – the nuts and bolts of USANA – will be the same.
The next few articles I post will outline several techniques I’ve used over the past fifteen years that I believe have added a personal touch to my presentations.
Speaking of touch…use it to your advantage. It’s important to tune yourself into your prospect’s personality so you can use touch judiciously. Touch can be a powerful presentation tool but it can also be a deterrent if it is overused or used inappropriately.
I’ll never forget my embarrassment after a presentation I did in New York City. A delightful gentleman came up afterward to express his appreciation and I characteristically leaned in to give him a hug. He quickly backed away and explained that in his religion men were not allowed to touch women other than their wives. I made a mental note… “Collette, in the future – do your homework!” That homework really paid off when I traveled to Asia to help open USANA markets in Hong Kong and Korea.
Generally, a genuine, warm handshake as you meet your prospect is appropriate and helps establish a connection. I usually use both hands, a firm grip (what’s worse than a limp handshake?) and I make direct eye contact and smile as I say their name.
In addition, there might be a moment or two during your presentation when a light touch on the arm will help project your sincerity. For me, this comes naturally as I’m making a point or answering a question.
I often find myself hugging people I’ve just met, including people who have just listened to my presentation. This is authentic for me and feels comfortable because during my presentations I’ve usually shared personal – sometimes rather intimate – experiences. As I’ve mentioned, do your homework and then “read” the situation. If you’re in tune, you’ll know when to use the technique of touch.