First, allow myself to introduce…myself. My name is Dax and I design and manage the Larsen Global blog, the Larsen Global website, our USANA site, and most of the lead generation for Larsen Global. This year, I plan on contributing to our Larsen Global blog on a more regular basis.
Last week, I conducted an online training on internet marketing where I gave an introduction on customizing websites and also offered some advanced tips for online marketing.
From the question and answer session after the presentation, I learned that not many people participating had a blog. I am surprised that more people in USANA don’t take advantage of blogging as a resource to tell their story. It is a free and easy way to reach new people and it can be set up in about five minutes. So, in this post I would like to teach you how to set up your own personal blog in 3 easy steps.
Step One: Choose a blogging platform. Go with blogspot.com if you are an absolute beginner, or wordpress.com if you have a little more experience and/or want the option for more functionality and control of your blog. Pick one, follow the link, and follow the instructions to sign up for your own blogging site.
Step Two: Customize your site. You choose the look and the feel of your site, add color, add a picture, create a custom title. These are all simple steps that are done within the site. Both of these blogging platforms have templates that are pre-designed with graphics and color combinations. Play around with this until you find one that you are happy with. Don’t worry, you can change this as often as you like without affecting the content of your blog. Think of this as picture frame and your content as the picture. Speaking of content…
Step Three: Create. Start telling your story. It doesn’t have to be about USANA (in fact, you should review the Compliance Dos and Don’ts for Social Media before you start blogging about USANA). The web awards creativity and relevance, so get creative. What makes good content? If you have good content, people will want to share it and eventually, you will have people that you have never met leaving comments, following your blog, and looking forward to your updates. You will have created an entire network of people interested in you and what you have to say.
That’s it. It’s simple, free and everyone can do it. People tend to get scared off by creating a blog, but it shouldn’t be scary. Really, the hardest part of building a successful blog is creating regular content, and a simple solution to that problem is to recruit your sons to become regular contributors.
If you have questions or tips you would like to share, please do so in the comment section below (I will answer them there).
Good luck and happy blogging.
Here are some useful blogging resources:
Bloggerbuster — some advanced tips and tricks.
When I’m not staring at the computer screen, you can usually find me on the trails. You can read about my adventures on my own personal blog at Dirty Running.