As I have mentioned on this blog before, I feel a special connection to France and Belgium and we at Larsen Global are very excited about USANA’s expansion into the French and Belgian markets. We currently have strong leadership in The United Kingdom and The Netherlands and are looking forward to building a team in France and Belgium. If you are interested in partnering with us, please email me.
USANA’s press release announcing our expansion into France and Belgium in the first quarter of 2012:
SALT LAKE CITY – August 25, 2011 – USANA Health Sciences, Inc. (NYSE: USNA) today announced its plans to expand into France and Belgium in the first quarter of 2012.
With the addition of these two markets, USANA will have operations in 18 markets worldwide. According to the World Federation of Direct Selling Associations (WFDSA), France is the world’s 10th largest direct selling market, with estimated sales of more than $2.4 billion annually. USANA’s Western European office headquarters will reside in France.
Dave Wentz, USANA’s Chief Executive Officer, said “We are very excited about our decision to enter France and Belgium. We currently have a number of leaders and customers, particularly in our North America region, with existing ties to these markets. We expect this new expansion to support positive growth on both sides of the Atlantic.”